Tapefailure is Bad Branding

I received this auto-email from the founder of a website that I rarely ever use (should I have used it at all):

Unfortunately, at the end of this month Tapefailure will be closing its doors. Why? Due to both lack of funding and a need to rebuild the system in a more stable manner.

The technology is definitely viable, but the current function of the Tapefailure system isn’t quite there yet. There are a number of things that need to be redeveloped and redesigned from the bottom-up.

During 2008, I will be working to rebuild Tapefailure with a stronger set of features, a new look, and a new name. I will also be looking to introduce even more innovative analytics methods in the new service.

I would like to thank all my customers for their continued support and patronage and I can only hope that you will join me again when the new service is launched.

Thank you,
Joshua Gross
Tapefailure Founder

Talk about the power of branding.