All Eyes on Willie Revillame

Just recently, someone posted a video at YouTube showing the purported scam being done by Willie Revillame for Wowowee. I’m not a film editor or something and so a lot of things could escape my 20/20 vision on-screen. However, should this indeed be a “modified” video created by malicious parties attempting to malign ABS-CBN with the lowest of the low (Do I already sound like a Kapamilya Spokesperson?), I must say the graphic artist or whatnot who did this produced a great job.

It looks real. It looks genuine. It looks convincing.

This so-called Wowowee scandal has already passed ever since Mr. Joey de Leon lambasted Willie at his own noontime show at GMA, Eat Bulaga! Now, with stronger evidence (are videos still admissible in courts?), just imagine the fiery words that would come out of Joey by noon tomorrow. This time around, a major percentage who were at Willie’s side (were there any?) will be backing you up.

ABS-CBN, you are already full of shit. Make your company less dirty and get rid of Willie Revillame. The notion that he is still hosting your shows (and getting paid to fool the poor) really dumbfounds me. Logic escapes me. Your newscasters at Bandila are so quick to question irregularities in the government yet your house sponsors the acts of Willie? How many other shows are there that caters to this kind of culture? Is your corporate social responsibility or plain old-time ethics all out of the window?

Should you not be genuinely concerned about what is right or wrong, well just pull-out Willie or the entire show for the sake of good marketing. I accept that sometimes, I am very totalitarian and the way I market things may not only be uncanny but ruthless at least, but I will not and refuse to stoop at Willie’s level.

Anyway, stop this foolishness once and for all. If you don’t care about the people you are fooling, then care about your ratings or your profits! Acting slow is not acting at all on this matter at hand. Think of all the other companies, even bigger than yours, that fell on their knees because they refused to accept defeat. Think about Tylenol in the USA or Union Carbide’s leaking gas disaster in 1984 (are you guys aware of these incidents?) and be reminded that refusing or ignoring little bush fires can end so much bigger.

Mr. Lopez, you are at the onset of becoming historic and classical examples of PR and marketing. Are you gonna be a failure or a victor of circumstance? It’s your call. But whichever path you take, rest assured that given the intensity and clamor these videos may produce (YouTube is YouTube), this is gonna be a great case study for years and years to come.