Unlimited Mind

May 23, 2007

Just Don’t

Filed under: Adidas, Advertising, Direct Attack, Manny Pacquiao, Michael Jordan, Nike, Professionalism, Sports, Tiger Woods — by marketingmanila @ 6:32 am

You gotta be kidding me. That’s what I first thought when I saw the new shirt from Nike emblazoned by the words “One swoosh is better than 3 _______.” Of course, not everyone could get it at first try, but later on you’d realize what it’s all about and wonder, why did they have to do that?

Just like the case of Love Radio, Nike got off it’s numero uno pedestal by finally acknowledging the competition. Of course , Adidas is a formidable competitor unlike the case of Love Radio, but once again, the famous saying goes:

“No one can make you feel inferior without your permission.” — Eleanor Roosevelt

Nike shouldn’t have thought about making that shirt. If they had to, they shouldn’t have actually made it. Honestly, it looks so downright pathetic, immature, and uncouth. Of course, their number one spot in the field of athletics is always arguable, but that doesn’t matter if THEY did not make it matter.

I dunno what these people were thinking, but by poking fun at the competition, they merely destroyed themselves. Now, all I can think about as far as Nike is concerned is plain dirty tactics. Is that what athletes should be? The last time I checked, professional athletes (the likes of Tiger Woods, Michael Jordan, and er, Manny Pacquiao?) were symbols of professionalism, sportsmanship, and teambuilding. That awful Nike shirt destroyed all that.

Nike is like a bully for me now. Resorting to jokes, or even bullying, just to show the world who’s boss in a very shallow level. Of course, we might say it’s just a joke, just like in sports. But for a company that took years and years to embed itself as the official outfitter of almost every sport legend during our time, it is a totally huge mistake for them to do a lame stunt such as this one.

4 Comments »

  1. I would like to comment on Brands bashing on each other, in The United States, in TV commercials or in Radio. They Say the names of competitors and sometimes they make fun of them, just like what the Nike t-shirt you saw.

    Its not done in the Philippines for some reason (maybe its our culture.)

    Comment by naksd — May 23, 2007 @ 7:49 am

  2. you must admit, at least Nike got people talking. like you. and that is their point. negative publicity is sometimes better publicity. it reaches more people, for one.

    Comment by liz — May 24, 2007 @ 8:10 am

  3. [...] do I have to spread the word that name-calling is just so P-A-T-H-E-T-I-C!. Love Radio did it, Nike did it, now Nissin? Arghh! I know, I know, the paper cup thing is just so stupid. It tries to what, [...]

    Pingback by Nissin versus Monde Nissin « Unlimited Mind — December 16, 2007 @ 12:54 pm

  4. I think the shirt is cool that’s why I bought one for myself hehe

    Comment by jeff — January 18, 2008 @ 3:41 am

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